Barbie Case Study

October 19th 6:30PM @ Gross Hall 105

Join Lisa McKnight, former Executive Vice President and Chief Brand Officer at Mattel, for a keynote exploring Barbie’s remarkable brand transformation. Drawing on her leadership of Barbie’s revitalization and the blockbuster film’s marketing strategy, McKnight will offer an inside look at the creativity, innovation, and storytelling behind an iconic brand’s renewed cultural relevance.